China abandoning the zero-covid policy, but what does that mean for the event industry?
China abandoning zero-covid policy could mean that the event industry may see a surge in activity. In this article, we try to look ahead to what we can expect in 2023, although the outcome largely depends on the circumstances and decisions that are made along the way. However, it is still possible to consider potential outcomes and take steps to prepare for them.
With the possibility of having more people attending events, venues may be able to accommodate larger crowds and potentially even larger events.
Additionally, loosened travel restrictions could open up more opportunities for international events. However, it is important to note that such a change could also lead to an increase in the risk of COVID-19 infections, so it is essential that venues, event organizers, and attendees take extra precautions to ensure the safety of everyone involved.
Here are some main takeaways on how the lifting of lockdowns may impact China's event industry:
1. Increased Capacity for Events
With the abandonment of the zero-covid policy, venues and event organizers may be able to plan larger events with more people in attendance as restrictions on gathering sizes may be relaxed.
2. Loosened Travel Restrictions
The abandonment of the zero-covid policy means that travel restrictions are loosened, allowing for more international events to be planned.
3. Increased Event Organising Opportunities
With the potential of more events being planned, there may be an increased demand for event organizers and planners, providing more opportunities for those in the event industry.
4. Increased Demand for Venues
With more events being organized, there may be an increased demand for venues, which could provide a boost to the event industry.
5. Increased Revenue
The potential for larger events, as well as an increase in demand for event organizers and venues, may mean that China’s event industry could see an increase in revenue.
One of the most immediate and drastic impacts of the zero-covid policy on the trade show industry has been the cancellation of events. In an effort to reduce the spread of the virus, many trade shows have been canceled or postponed, resulting in a significant loss of revenue for organizers and exhibitors alike. In 2023, this will obviously no longer be a problem.
The return of international exhibitors and international audiences at WieTec 2023
China ended 2022 with the relaxation of the zero-Covid policy. As of January 8, 2023, passengers can enter China without quarantine. All they need is a negative nucleic acid test result within 48 hours before departure, and they don't need to apply for a health code. China also restarted its visa-issuing policy on January 8, 2023. Visitors who come to China for business, study, and family visits, are eligible for visa application.
China loosening travel restrictions is already opening up more opportunities for international events such as WieTec. International associations, media partners, and country pavilions from Southeast Asia, Europe, the Americas, and other countries and regions can already secure their spot in the 2023 edition of WieTec.
This year, Wietec is hosting its first international event since the start of the pandemic. The event will feature world-renowned speakers from all over the globe, including experts in the fields of sustainable development and environmental technologies. Additionally, the event will feature a variety of interactive activities, workshops, and panel discussions designed to help attendees gain insights and learn new skills, engage in conversations, and collaborate with experts in the industry. The event will also offer virtual networking opportunities, allowing attendees to connect with one another from anywhere in the world.
We look forward to finally meeting you on the exhibition floor in 2023! Stay tuned for further updates!